The Jordan Tourism Board & Jordan Horizons Tours participated in the activities of the World Travel Market "WTM" held in London. The exhibition was also attended by Royal Jordanian Airlines, the CEO of the Jordanian Heritage Revival Company, in addition to 23 Jordanian tourism offices and hotels, in the presence of the Jordanian Ambassador in London. The Board said that on the first day of the exhibition, a press conference was held during which the latest promotional video for Jordan was launched. During the conference, it was announced that Jordan had received a prestigious award from the leading media company Lonely Planet, and that the "Jordan Trail" was included in the list of the best global tourism experiences for the year 2025.
Jordan's participation in the exhibition reflects the Kingdom's commitment to strengthening its presence in international markets and highlighting its unique tourism diversity, noting that this partnership with London represents a strategic step to strengthen tourism and investment ties between the two countries and open new horizons for economic cooperation.
The Kingdom will host 3 major global tourism events in 2025, the first of which aims to promote sustainable and responsible tourism, the second will address mechanisms for enhancing the tourism sector through investment and innovation, and the third is a conference for wedding planners in Aqaba.
